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TEAC - The History of Recording and Sound (Part 2)

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Sewing the seed for expansion

In April 1958, an engineer from the radio manufacturing firm, Philco called Bretz heard about the TD-102 and came to visit the factory. After exclaiming, “You’ve got such amazing products! Why don’t you tell anyone about them?”, Bretz invited TEAC to perform a demonstration of their products at the Far East Audio Club that he managed on the Tachikawa military base.  So TEAC brought 50 TD-102 units to demonstrate and in the end they were all bought with cash on the spot. Tani said later, “It was so busy at the factory after that, there would be foreign cars parked outside the shabby factory in Sumida day after day, paying in advance for the TD-102. Mr Bretz really was like a God of Fortune for TEAC. He taught us what it meant to do business. He also gave TEAC a vote of confidence for overseas buyers, sewing the seed for future overseas expansion.”

The TD-102  production line in the late 1950s

After the TD-102’s initial success, TEAC’s open-reel tape decks gained wide commercial notoriety when an influential American consumer magazine, Consumer’s report, listed it as no.5 out of 17 tried and tested audio products. When Tani heard this he said, “No matter how difficult it is, if you make a technically superior product, it will gain recognition”.  It was this strength of conviction that formed the backbone of TEAC’s mission statement “It is from our ability to produce the best products in the world that we derive our reason for being”.

Continue to Part 3...

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Current Catalogue

Catalog TEAC Reference Series Products 2016
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